ONLINE-ADS>> interstitial rates

Jason Marrone (jason_at_unlimited.net)
Wed, 22 Apr 1998 11:29:35 -0700

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I'm a fairly new subscriber, so my apologies if the following has
already been addressed:

We have recently been approached by a national advertiser to include
interstitials as part of their promotional package. Because we are a
newspaper website, with editorial concerns, we've steered away from this
form of advertising in the past. However, it is now time to entertain
the idea.

I'd like to get feedback from the List on success stories and rate
structure. Assuming the advertiser is providing their own creative,
should interstitials be priced consistent with banners or should we
attach a premium?

Thanks for your consideration,

Jason Marrone
Account Manager
jmarrone_at_sacbee.com
http://www.sacbee.com

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