NONE: Re: ONLINE-ADS>> Are we surveyed out?

Re: ONLINE-ADS>> Are we surveyed out?

Andy Lester (
Wed, 22 Apr 1998 17:18:10 -0500 (CDT)

Nick Nyhan <> wrote:

> 1. Online surveys need to be short and punchy. You can lose
> someone at any time, so you need to keep them engaged. That

I think there's one other thing to remember about surveys, and it can't be
said enough: What is it you want to know? Some surveys I fill out and it
seems like someone put the question there just 'cause it's something
that's supposed to get asked.

For example, do you actually care about the gender of your visitors? What
if it was 50/50? What if it was 95/5? Would you do anything differently?
If so, ask it. If not, don't.

I'm reminded of the marketing folks who say "Can I get some statistics",
and when I ask "Well, what is it you want to know?" can't come up with
any questions to be answered, and when they DO have an answer for that,
90% of the time it's "how many hits are we getting". Oof.


Andy Lester:        <>
Chicago Shows List: <>

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