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NONE: Re: ONLINE-ADS>> Competitive research of a companies ads?

Re: ONLINE-ADS>> Competitive research of a companies ads?

Kam Zardouzian (kamz_at_matchlogic.com)
Thu, 23 Apr 1998 10:42:20 -0600

jon_at_electricbean.com (jon) wrote:

>Any suggestions as to the best way of finding out a
>companies advertising efforts.
<snip)

http://www.inquisit.com is an online clipping service with tremendous
reach into news media. You can sign up for a 14-day trial at their
site. Create an agent to go search on a variety of subjects, including
competitor advertising efforts, as released into the media via press
releases and/or news articles. These findings are given to you via the
manner you specify; email, page, cell phone. This may not be a totally
comprehensive way of finding out a companies advertising efforts, but
it's pretty close.

Kam

Kam Zardouzian
MatchLogic

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