ONLINE-ADS>> Valuation of Ad Supported Sites

EquiSrch (EquiSrch_at_aol.com)
Fri, 24 Apr 1998 12:17:02 EDT

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: e/y/e/s/c/r/e/a/m - Adam Boettiger: "Re: ONLINE-ADS>> Competitive research of a companies ads?"
• Archive Home Page
• Search
• Previous message: Keith Pieper: "ONLINE-ADS>> Surveys about Email Conflict? Research validity?"

Hello, OA list, and thanks for the continuing flow of great information.

I'd like to ask the list members for some help in obtaining information on the
valuation of a website company that is primarily supported through ad
revenues. As many of us try to build our companies, many face the same
challenges in finding financial backing, and I have had trouble finding "the"
model that will tell me what a content site is worth. I know the "stock"
answer is that your company is worth whatever you can convince an investor of,
but what I'd like to flesh out is some real-world valuation figures.

The Mecklermedia site has been somewhat helpful, in that they produce the
ISDEX - but those metrics are skewed by the mega-sites and the search engine
sites, and with the way Infoseek stock is skyrocketing, well it just seems too
surreal. Trying to apply their statistics of market cap to monthly user ratios
seem a bit inappropriate for smaller sites (banner impressions under 1 million
per month), especially privately held sites.

Also helpful is a site that was mentioned several weeks back (Bahman Eslamboly
posted back in December). The site he created had tons of good concepts, but
what was lacking was a list of comparables - real stories of real sites that
sold for real dollars, with the valuation methodology exposed.

So the bottom line question is, are there any resources to which one can turn
to find recent stories of content sites being sold, and for how much?

Thanks in advance

John Marriott
Bluegrass Investments
603 434 5080

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
24/7 Media

High impact, efficient campaigns leveraging cutting-edge targeting
on the fastest growing online network. 24/7 Media - Always Serving You
http://www.247media.com

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: e/y/e/s/c/r/e/a/m - Adam Boettiger: "Re: ONLINE-ADS>> Competitive research of a companies ads?"
• Archive Home Page
• Search
• Previous message: Keith Pieper: "ONLINE-ADS>> Surveys about Email Conflict? Research validity?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.