Re: ONLINE-ADS>> Competitive research of a companies ads?

e/y/e/s/c/r/e/a/m - Adam Boettiger (ab_at_eyescream.com)
Thu, 23 Apr 1998 11:33:21 -0700

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> -----Original Message-----
Kam Zardouzian wrote:

> http://www.inquisit.com is an online clipping service with tremendous
> reach into news media. You can sign up for a 14-day trial at their
> site. Create an agent to go search on a variety of subjects, including
> competitor advertising efforts, as released into the media via press
> releases and/or news articles. These findings are given to you via the
> manner you specify; email, page, cell phone. This may not be a totally
> comprehensive way of finding out a companies advertising efforts, but
> it's pretty close.

Never in my online career have I seen a company do a *press release*
outlining all of the sites that they are buying on and amounts spent.
It just wouldn't make sense to publicize this information to the media.
You may see announcements of major deals in cross-branding or
sponsorships, but I highly doubt that an online clipping service
would be useful to identify specific sites and buy amounts that
competitors are making.

Still waiting for other solutions to crop up...

Adam Boettiger

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