ONLINE-ADS>> Online Promotion Strategy Study Report

TLee_at_webcmo.com
Tue, 4 Aug 1998 09:17:33 -0500 (CDT)

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Richard and the list:

WebCMO has conducted Online Promotion Strategy Study last month. Here is
the survey report:

1. There are seven segments based on web marketers' promotional activities:
Offline segment, Promotion Inactive segment, Banner segment, Link Exchange
segment, Search Engine segemnt, Offline & News Release segment and Search
Engine & Unsolicited Email segment;

2. Generating traffics and generating sales are two key drivers of online
banner advertising satisfaction;

3. Search engine submission, offline promotion and banner advertising are
the top three frequently used promotional methods;

4. Search engine submission, solicited email and offline promotion are the
three most effective promotional methods in generating traffics and sales.

For more detailed information, please visit http://www.WebCMO.com.

Thanks!

Tim Lee
Director of Research
http://www.WebCMO.com
A site dedicated to web marketing research.

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