ONLINE-ADS>> Ad Banner Campaign Jam

Jennifer Ruffin (jnobles_at_cweb.com)
Wed, 5 Aug 1998 12:43:08 -0500 (CDT)

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Hello all...

I'm in quite a Jam...I've been running ad campaigns on 2 major search
engines and the way we measure results is by the cost per click...now...It
is my goal (and my bonus is also attached to it) to keep the cost per click
(cpc) down to $1.50...is that unreasonable? To attain this I usually have
to receive about a 10-12% click through rate (which I am receiving on one
search engine but not on the other) and a low cpm (which I'm already
receiving $30-40cpms) My questions are:

(1)...is it reasonable to assume I can get a $1.50 cpc?

(2)...is it reasonable to expect a 10-12% click through rate?

(3)...are my cpms ok?

(4)...Is controlling the cpm something that is in my control? Any
suggestions on how to control it?

Any feedback is enormously appreciated!!!!

Jennifer E. Ruffin
Internet Marketing Manager
---------------------------------
http://www.CareerWeb.com
http://www.HealthCareerWeb.com
http://www.CarolinasCareerWeb.com
http://www.BlueToGray.com
http://www.GreenToGray.com
---------------------------------
(757)446-2563 DIRECT
(757)623-5942 FAX

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