Re: ONLINE-ADS>> Banner Ad Sales Management Software

Thomas Brown (thbrown_at_earthlink.net)
Wed, 5 Aug 1998 16:29:26 -0500 (CDT)

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Mark Welch wrote:

>I now have about
>a dozen paying advertisers who have bought sponsorship
>of various pages for fixed time periods. Unfortunately,
>they do not all start and end at the same time, and it is
>getting more and more difficult to keep track of which
>ads renew when.
>
>Can anyone suggest a nice, simple software solution
>for this?

Hello, Mark:

We have about 50 sponsors at any one time who buy "Extended
Listings" (paragraph with hyperlink) in our shopping directory
(believe me, it took a while to work up to that many).

I've opted for a decidedly low-tech method which seems to work
quite well:

I print out my Quickbooks invoice which I then place in my Renewals folder
(a real paper folder) organized by month of expiration. Each
first-of-month I take out the folder and send renewal notices
to the sponsors who are expiring (the ads, not the sponsors) that
month's end. Seems to work well, and has since 1995!

We don't use this method for our banner sponsors since we only have
two or three at any one time (congratulations on a dozen!), but it
would work just as well.

Hope this helps,
Tom Brown

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