Re: ONLINE-ADS>> Who Is Profiting From Ads Online

Bob Bose (bobbose_at_sover.net)
Wed, 5 Aug 1998 16:29:24 -0500 (CDT)

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Greetings,

My opinion is simply that too many professionals in the
"web" business assume that all of us "content providers"
are doing it as our primary source of income. Not so, at
least in my case.

Our firm is a Registered Investment Advisor, and as such we
manage money for folks - for a fee. So, stock market up,
our income is up - and vice versa, no matter how good we are.
But, what we really do for clients is investment research, so
the "web content" business is then one of can we publish the
research, and in effect get paid twice for the same work -
plus a little tweaking for the web. And if we can get
paid, does it help the overall business, rather than making it
work as a stand alone model. the answer is a resounding yes.

Our site is profitable, even with a low level of banner impressions
sold, probably because we have a newsletter with 16,000
subscribers, that is delivered to a highly targeted, attractive
demographic. But, could I live on the income from the
website alone. Maybe, but I wouldn't want to try <G>.

But, as a supplement to the "regular" business, and as a risk
reducer in that the "web" revenue is not strictly tied to assets under
management, then we are definitely accomplishing our goals, and
I expect to continue to do so, even if the ads do not produce enough
income for me to retire tomorrow.

So, to me at least, ad revenue is only part of the story because
there are other valid business objectives that a website can
promote- particularly for the small business.

Bob Bose

--
Bob Bose
Green Mtn. Asset Mgt. Corp., 139 Bank Street, Burlington, VT 05401
FREE Investment Newsletter - http://www.stockresearch.com
FREE Trial Investor's Business Daily
http://www.stockresearch.com/ibdform.html
800 - 385- 2673 / 802 - 658 - 7806


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