NONE: re: ONLINE-ADS>> Who Is Profiting from Ads Online?
re: ONLINE-ADS>> Who Is Profiting from Ads Online?
Ken Jenks (MindsEye_at_tale.com)
Wed, 5 Aug 1998 16:29:13 -0500 (CDT)
At 09:41 AM 8/4/98 -0500, Rick E. Bruner wrote:
>I am now looking for examples of businesses that are making online
>publishing work. I'm NOT interested in what are primarily e-commerce sites.
>Rather, I want to hear only from or about online publishers. Is your site
>breaking even or actually making a profit, or do you know a site that is?
>If so, please drop me a line.
We're making a profit, and we have been for the last 18 months. It's a
combination of pay-per-view and ad revenue. Low overhead, high volume, high
quality products, aggressive technological innovation, and choosing the
right marketing strategies are vital to profitability.
Richard's math is right -- there's no way we'd make it on banner ads alone.
Our banner ad income pays for the monthly server rental and not much more.
But we have banner ads on some pages, pay-per-view on fiction (for which we
pay royalties), and a unique targeted full-page advertising system which
(when we can attract advertisers) pays big dividends.
The way our full-page ad system works is to require users to complete an
anonymous demographic questionnaire. When a user wants our pay-per-view
content, an advertiser is chosen who matches the user's self-reported
demographic profile, the user is shown a full-page ad -- with a little
question at the bottom to ensure that the user was paying attention to the
ad -- then the advertiser pays the royalty on the on-line content.
This is quite popular among our users -- they don't have to pay for our
fiction, which is otherwise pay-per-view. And because they CHOOSE to read
ads, where they have the option of paying for content and avoiding the ads,
and the ads are targeted toward their actual demographics and interests,
they actually enjoy reading ads.
-- Ken Jenks, Editor-in-chief, Mind's Eye Fiction
http://tale.com/ Novels and short stories on-line
MindsEye_at_tale.com
Science fiction by David Brin, Michael A. Burstein, Tom Easton,
Harlan Ellison, Larry Niven, Spider Robinson, Fred Saberhagen,
Robert Silverberg, Bud Sparhawk, Bud Webster, and many more
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