Re: ONLINE-ADS>> Ad Banner Campaign Jam

Steven Heath (steven_heath_at_grey.net)
Wed, 5 Aug 1998 16:29:36 -0500 (CDT)

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> (1)...is it reasonable to assume I can get a $1.50 cpc?

Lets flip this around as no one knows your company better than yourself.

Do you think you can get $1.50 CPC based on your creative, offer, and
placement?

> (2)...is it reasonable to expect a 10-12% click through rate?

*cough* Unless you are promoting _adult_ services I very much doubt you
can maintain this CTR for any amount of time across all creative. (opines
from the floor are welcome). Indusrty standard appears to hover around
1%-3% unless it is a unique and compeling offer.

> (3)...are my cpms ok?

Well, this is US dollars? If so that would be about $45-$60 CPM CDN (I
kid you not, peso of the north up here :-) and that is quite high IMHO.

> (4)...Is controlling the cpm something that is in my control? Any
> suggestions on how to control it?

One word: haggle, I stand by a comment I said a month or two ago. The web
has unlimited supply and limited demand at the moment. Ergo, its a buyers
word for 90% plus of the impressions out there.

Side note: CDN dollar is is low vs the US hire a Canadian developer do the
contract in US dollars and get 50% more work for the same price :-)

Steven Heath
General Manager - Western Division
GreyInteractive Canada

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only complete Interactive Marketing Agency

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• Maybe in reply to: Jennifer Ruffin: "ONLINE-ADS>> Ad Banner Campaign Jam"
• Next in thread: Michael McClure: "Re: ONLINE-ADS>> Ad Banner Campaign Jam"

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