NONE: Re: ONLINE-ADS>> Ad Banner Campaign Jam
Re: ONLINE-ADS>> Ad Banner Campaign Jam
Chris Carl (chris.carl_at_internetmci.com)
Thu, 6 Aug 1998 06:44:53 -0500 (CDT)
Jennifer Ruffin wrote:
>It is my goal (and my bonus is also attached to it) to keep the cost per
>click
>(cpc) down to $1.50...is that unreasonable?
>
>(4)...Is controlling the cpm something that is in my control? Any
>suggestions on how to control it?
Hi Jennifer,
I am the publisher of many sites including Online Cities (SM), a member of
the Flycast network. I really want you to get that bonus - and a raise.
I just about choked when I read your posting. I have been in publishing for
over 20 years. I have delivered over 2.5 million impressions through Flycast
with an average clickthrough rate of 4.7%. I am very happy - for now - with
70% of $6 CPM. That amounts to .28 per click on your end. There are over 500
sites in the Flycast network where you can run test buys as run of network,
by content groups, or both. With the results of those tests, you can
determine where your best value is.
Here is the bottom line. We all use search engines and we all surf the web.
Where viewers come from to get to your site makes no difference, except to
your pocketbook. There is also another moral to this story: As William C.
Norris, founder of Control Data, once said, "Money is like manure. If you
pile it up it stinks. If you spread it around it makes things grow."
Chris Carl
Webmaster
Winning Video Productions
<http://wvp.com>
<http://megaton.net>
<http://onlinecities.net>
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
24/7 Media
CLIQNOW! Brand Networks - Superior client service. High-demand content.
Creative advertising opportunities. http://www.cliqnow.com
One more way 24/7 Media, Inc. is Always Serving You!
------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
