NONE: Re: ONLINE-ADS>> Ad Banner Campaign Jam
Re: ONLINE-ADS>> Ad Banner Campaign Jam
Joe Bartling (joe.bartling_at_spiderware.com)
Fri, 7 Aug 1998 10:35:57 -0500 (CDT)
Robert J. Woodhead (AnimEigo) wrote:
> So, to me, by itself, "cost per clickthrough" is meaningless. I would much
> rather get 10 clickthroughs from people reading Online-Ads [this is what we
> call a subtle hint, by the way!] than 1000 Free-For-All clickthroughs, for
> example.
I don't want to get picky about Robert's comments because I know he was
speaking
figuratively. No media is worth 100 times (10 vs. 1000 clickthrus) more than
another if the motivated action is the same (the click-thru). If someone found
one of our sites because they searched and found our link on a
free-for-all-link
page, versus a paid fancy banner, it wouldn't really matter to us. We get
thousands of new visitors per day from hundreds of different sources. If they
don't visit us, they're visiting someone else, and possibly a competitor. I'm
happy for EVERY click that enters our sites. Its up to the site content and
creative to keep them once they've visited. If I can get them registered to
send them email, it doesn't matter where they've come from, I have a new
customer!
Joe Bartling
703-293-7339
Spiderware, (http://www.spiderware.com) Builders of virtual communities on the
Web, such as http://www.orafans.com, http://www.beaniefans.com,
http://www.dollfans.com, http://www.barbiefans.com, http://www.ntfans.com and
many more...
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