ONLINE-ADS>> Interstitial Survey

Keith (keith_at_clickz.com)
Tue, 11 Aug 1998 06:56:43 -0500 (CDT)

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Over the last few weeks I have been extensively researching interstitial
advertising among the top advertisers, publishers and agencies. My
initial conclusions tell me that defining interstitials and gauging
their performance (due to implementation policies, etc) is cumbersome
across the board. If you have an opinion or have ever used, implemented
or been involved in an interstitial campaign, please take a few minutes
to tell me about it in this brief survey, and look forward to the report
on ClickZ in the near future.
http://www.searchz.com/clickz/071698.shtml

I look forward to your responses.

Thanks,
Keith Pieper, Idea Architect
MatchLogic

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