NONE: Re: ONLINE-ADS>> future of newspaper websites
Re: ONLINE-ADS>> future of newspaper websites
Jason Marrone (jason_at_unlimited.net)
Tue, 11 Aug 1998 06:58:37 -0500 (CDT)
On Fri, 7 Aug 1998 I wrote:
> My concern is with broadband technology (cable, phone, satellite, etc.).
> I would like to know what the discussion groups feels about this. Will
> newspaper sites be left behind to sites geared toward news/entertainment
> video? Or will the two combine creating a high-bred, with television
> stations and newspapers forming tight partnerships, where newspapers
> share editorial and t.v. stations provide video reports and newsclips?
Most of the responses I've received focused on the "here and now", offering me
examples of current multi-media sites such as cnn.com, the ABC/BBC
partnerships,
and others. True, these are sites that incorporate both video and text, but my
concern is with the tomorrow of Internet advertising. What happens when
broadband
is in full effect? When that happens the user can watch a television
program like
Dateline, but the viewer will have the ability to click on a "hot spot" on
the TV
screen and instantaneously be linked to editorial or contact information or
voters
poll. Or a Toys 'R' Us commercial will interrupt a children's cartoon
allowing the
viewer to interactively click on a toy within the commercial--which would
connect
the user to an online ordering system. The point is that TV will continue
to have
the razzle dazzle of movement, but with broadband they would then have the
ability
to offer a bottomless page of editorial/info along with that video program.
Could
this scenario be reversed for the newspaper? I don't think it's as easy or
as cost
effective to execute.
It seems to me that unless newspapers have access to video production
studios or
strong partnerships with television network/stations that the newspaper
site will
be at a disadvantage.
I understand that newspaper editorial is a wonderful way to receive
information,
but wouldn't it be more engrossing to watch a news program on, for example, a
webTV and have control over whether or not you want deeper information. Again,
this scenario is probably two or three years out, but it is a reality and
something we newspapers should be considering.
Comments?
Thanks again,
Jason Marrone
Account Manager for Online Services
jmarrone_at_sacbee.com
http://www.sacbee.com
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
Executive Summary
Must Reading: Executive Summary, from expert analyst Rick E. Bruner
free weekly Net marketing trends, news, profiles and advice
http://www.x-summary.com mailto:info_at_x-summary.com
------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
