Re: ONLINE-ADS>> future of newspaper websites

David H Dennis (david_at_amazing.com)
Tue, 11 Aug 1998 06:58:56 -0500 (CDT)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Eldon Sarte: "Re: ONLINE-ADS>> future of newspaper websites"
• Archive Home Page
• Search
• Previous message: Scott Banister: "ONLINE-ADS>> ListBot pricing error on o-ads"
• Maybe in reply to: Jason H. Marrone: "ONLINE-ADS>> future of newspaper websites"
• Next in thread: Eldon Sarte: "Re: ONLINE-ADS>> future of newspaper websites"

jason_at_unlimited.net (Jason H. Marrone) wrote:

> My concern is with broadband technology (cable, phone, satellite, etc.).
> I would like to know what the discussion groups feels about this. Will
> newspaper sites be left behind to sites geared toward news/entertainment
> video? Or will the two combine creating a high-bred, with television
> stations and newspapers forming tight partnerships, where newspapers
> share editorial and t.v. stations provide video reports and newsclips?

Well, I just realized something interesting: I get most of my daily
news from ABC News and CNN on the web and the Wall Street Journal in
print. But most of that content is text, not video, and I never view
any of the video despite having a quick T1 plus connection.

Why does it work out that way for me? Probably because my main interest
is in national/international news, and local newspapers traditionally
aren't that great at it. I would use the NYT or the Wall Street Journal,
but the NYT requires a user name and password (which I'm expert at losing),
and the Journal I get as a daily newspaper in any event.

I think the present web demographic is in people who would really rather
see their news as print, because print gives more room for story details,
analysis and commentary. That's certainly how I see news.

So if you already have an audience, I don't see it going away even if video
on the web becomes more feasible.

D

David H Dennis
<david_at_amazing.com>

========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
Executive Summary

Must Reading: Executive Summary, from expert analyst Rick E. Bruner
free weekly Net marketing trends, news, profiles and advice
http://www.x-summary.com mailto:info_at_x-summary.com

------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Eldon Sarte: "Re: ONLINE-ADS>> future of newspaper websites"
• Archive Home Page
• Search
• Previous message: Scott Banister: "ONLINE-ADS>> ListBot pricing error on o-ads"
• Maybe in reply to: Jason H. Marrone: "ONLINE-ADS>> future of newspaper websites"
• Next in thread: Eldon Sarte: "Re: ONLINE-ADS>> future of newspaper websites"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.