NONE: Re: ONLINE-ADS>> future of newspaper websites
Re: ONLINE-ADS>> future of newspaper websites
Rick Gibson (rick_gibson_at_pa.press.net)
Wed, 12 Aug 1998 13:46:33 -0500 (CDT)
Jason Marrone <jason_at_unlimited.net> wreote:
> My concern is with broadband technology (cable, phone, satellite,
> etc.).
> I would like to know what the discussion groups feels about this. Will
> newspaper sites be left behind to sites geared toward
> news/entertainment
> video? Or will the two combine creating a high-bred, with television
> stations and newspapers forming tight partnerships, where newspapers
> share editorial and t.v. stations provide video reports and newsclips?
>
[Rick Gibson] I work for the Press Association in the UK, which
provides content to almost all of the UK's top publishers on and
offline, and has a successful news site of its own.
Quality of content is currently the foundation to build traffic
upon and I don't anticipate that this will change dramatically
over the next few years. Quality not quantity of content should
be the watchword, especially as people turn offline deluged with
poor quality content. I see quality, localised content having the
same value to the new cable modem or net-top box users as it does
to net users now.
I do think that newspaper sites will have to adapt somewhat to
cope with the higher demand, and that television stations will
join with newspapers online who have charted the way until now.
Without strategic partnerships, the process of becoming an
all-singing, all-dancing broadband site will prove very
expensive. Broadband will begin to create opportunities for added
value bolt on content for particular TV shows, and there's
definitely a role for newspapers there.
Interestingly PA News has a video production crew which is
entirely web-driven, filming news, entertainment and sports
stories, interviews, features etc for exclusive broadcast online.
We also exclusively broadcasting video live and continuously from
the Houses of Parliament when they are in session. Rationalising
and finding revenue streams for that investment in video is my
challenge, and it forms a great precedent with broadband in mind.
One European start up positioning itself aggressively for the
advent of broadband is siliconnews.com, which utilises RealVideo
alongside its textual reporting. The quality of the video
material is low, bluescreen without the graphics, while the
quality of its news is high. The number and strength of its
sponsors and backers tells me a lot about where the big IT
companies see things heading over the next few years.
Sponsorship is all the rage in the UK as potential advertisers
are jumpy and reticent about banner advertising over here.
Sponsorship for me is the big opportunity of the day, and with
broadband this will increase.
> Rick Gibson
> "PA" New Media
> Commercial Manager, PA NewsCentre
>
> Email: rick_gibson_at_pa.press.net
> Voice: 0171 963 7596
> Fax: 0171 963 7594
> Mobile: 0956 288 727
> http://www.pa.press.net/
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