Re: ONLINE-ADS>> Competative Differences and Privacy

Karl Zetmeir (kzetmeir_at_gvi.net)
Thu, 13 Aug 1998 11:11:16 -0500 (CDT)

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Jason Lexell <jlexell_at_mpdr0.chicago.il.ameritech.net> wrote:

>>>As an ad sales consultant I have companies sharing their
>strategies with me all the time. This does require an ad sales
>representative to assume a level of responsibility almost like an
>attorney client privilege.<<

This is a question of ethics ... and NO! you don't have the right
to disclose any other competitive activity to another competitor.
Tell your client to call the competitor and ask the same
questions they're asking you. <snort>

Does the newspaper only take advertising from one car dealer?
Or the TV? Or a magazine?

Remember, to the viewer ... he probably only sees the ad once ...
who cares if they bought 100,000 pageviews? I would think your
obligation would stop at trying to keep them both off of the same
page.

Remember ... you only have one reputation. They're asking you
questions which could totally change their marketing strategy ...
and you're the bag man. (As in "left holding the bag")

Sure your advertisers want that info ... but you disclose the
proprietary marketing information of another advertiser ... and
you'll be dogmeat!

Karl Zetmeir
<kzetmeir_at_gvi.net>

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