Re: ONLINE-ADS>> banners banned on cable

Fred Warner (warner_at_wiredsolutions.net)
Tue, 18 Aug 1998 16:15:16 -0500 (CDT)

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Mark Grimes, eyescream interactive wrote:

>Okay, the Big Traffic Challenge we need to drive 312,000 visitors
>between 8/17 and 8/31 in whatever way possible...banners, badges,
>buttons, text links, stamping our feet. Our glorious budget for
>said task $21,250 net. BTW banners for this campaign have been
>getting 7%+ clickthrough on average. (No it's *not* adult
>content related, and yes, eyescream designed them)

Mark,

The Challenge shouldn't be that much of a problem. To come in
under budget a 6.5 cent cost per click campaign across
appropriate content sites would work. Most webmasters would be
happy to work with a campaign like this if adequate tracking
systems were used (third party). The challenge arises when you
try to convince them that you should only have to pay for
'unique' click throughs, which in my experience comprise an
average of 78% of raw clicks. As I have no information on who the
sponsor of this plan is I cannot begin to assess the difficulty
of finding appropriate sites to promote through.

Good luck on all your campaigns

- Fred Warner, Wired Solutions
http://www.wiredsolutions.net
"Nothin' But Net"

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