NONE: Re: ONLINE-ADS>> banners banned on cable
Re: ONLINE-ADS>> banners banned on cable
e/y/e/s/c/r/e/a/m mark grimes (grimes_at_eyescream.com)
Tue, 18 Aug 1998 16:15:18 -0500 (CDT)
Fred Warner said...
>>>>Most webmasters would be happy to work with a campaign like this if
>adequate tracking systems were used (third party).<<<
>
>On this campaign, we're relying on, and paying, based on publisher
>reporting (though it must come within 10-15% of our reporting numbers),
>though campaign tracking and measurement varies from client to client.
>
>>>>The challenge arises when you try to convince them that you should only
>have to pay for 'unique' click throughs<<<
We're *not* trying to convince them of that. We're not attempting to pay
for unique clickthroughs, certainly not at 6.8 per user.
from Grimes ramblings...
>>>the Big Traffic Challenge we need to drive 312,000 visitors between
8/17 and 8/31 in whatever way possible...banners, badges, buttons, text
links, stamping our feet.<<<
The Big Traffic Challenge comes from the fact we want this to come for a
single web site, or network of sites, and there is certainly a challenge in
locating sites that can drive 20,800 people a day for 15 days. Even
assuming a 7% clickthrough on creative, that's a healthy 4.45 million
impressions over 15 days (and just for clarification, we're doing this with
4 partners) So in essence, we're driving 1.2 million people in 15 days.
If you're up for the challenge go to
http://www.eyescream.com/mediaplan.html
<M>
------------e/y/e/s/c/r/e/a/m interactive, inc.--------------
mark grimes, president 503/292-6987 x11 telephone
mailto:grimes_at_eyescream.com 503/296-0945 facsimile
traffic building, strategic partnering, new media planning
killer creative and design that will make you s c r e a m
portland, oregon usa
----------------< http://www.eyescream.com >-----------------
pssst! hey buddy looking for a job http://www.eyescream.com/job.html
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