Re: ONLINE-ADS>> Jupiter Conference Coverage by ClickZ - 8/18/98

murfnbish_at_aol.com
Thu, 20 Aug 1998 10:48:34 -0500 (CDT)

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In a message dated 98-08-18 20:49:22 EDT, Andy Bourland wrote:

<< And why shouldn't providers build-in as a standard feature the
ability for agencies to modify their creative without going through
the site? Some do already. Why shouldn't they all? If agencies
could have more hands-on access to their campaign on a particular
site, and a counting methodology was agreed upon, couldn't we move
beyond the third-party serving issue to the more important issues
of effectiveness and results? >>

Richard, publishers are legally responsible for the content of their
publications, print or electronic. To allow advertisers to directly control,
without review, a portion of their space would be to recklessly abdicate this
responsibility. Since this undoubtedly will be an ongoing issue, perhaps it
should be formally addressed in your discussion list.

Patrick Murphy
murfnbish_at_aol.com

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