Re: ONLINE-ADS>> Why media buyer distrust publishers

Steven Heath (sheath_at_fox.nstn.ca)
Mon, 24 Aug 1998 05:23:04 -0500 (CDT)

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> So keep in mind if a campaign ends in the middle, it might not be the
> site purposefully ending it. For all we know, they may just be using poor
> software.

Hmm, guess what, the software they use is DIRECTLY related to site.

Just think if I said the following:

So keep in mind if a campaign has real bad creative, it might not be the
Agency purposefully doing it. For all we know, they may just be using poor
a poor/unskilled designer.

*cough*

If the site uses a piece of software they must accept the pros and cons of
it. They can not, or should not, say, yeah, we screwed up, but sorry, its
not our fault its the software that did it.

Example, I was just about to send 2 banner ads of to DoubleClick for a
very small buy (in fact it was a make up for a buy sometime ago, but thats
another story). I had checked the ads before, found an error in one (illegal
use of another companies logo) insisted that it be pulled. After debating
this with the designer it was removed. So, I just double checked the ads
this morning and find that the ad is now 2k larger and the work done to
'overwrite' the logo looks like crap. So, if I sent this ad off to run I
can say 'its not my fault, the designer did a poor job as they disagreed
with the pulling of the original logo?'

That would get interesting response from the client.

So, if you live by the sword, you shall die by the sword.

Steven Heath
General Manager - Western Division
GreyInteractive Canada

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only complete Interactive Marketing Agency

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