Re: ONLINE-ADS>> Billing Policies & Liability

Bill Pohlman (bill_at_apltd.com)
Mon, 24 Aug 1998 05:23:28 -0500 (CDT)

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John Audette <ja_at_mmgco.com> wrote:

>I'm doing research on an important topic -- where does the liability lie
>when an agency buys media advertising on behalf of a client? I know that

Advertising agencies do have an Agent relationship with their clients,
but they also share liability with their customers for payment.
Agencies have gone out of business because they were not payed for space
for which they contracted with publications. Once the insertion order
goes out the agency becomes libel too.

Our policy for the last 15 years has been to bill our customers 30 days
prior to the due date for the IO and ask for payment prior to sending
the IO. Once we explain that we become libel, we have had no problem
with our policy.

Bill Pohlman, CBC

--
AP ltd.
Advertising Communications Specialists
Traditional and New Media, Multimedia and Photography
Tel: 847-816-3444  Fax: 847-816-7784  Email: apltd_at_apltd.com
http://www.apltd.com


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