NONE: Re: ONLINE-ADS>> Why media buyer distrust publishers
Re: ONLINE-ADS>> Why media buyer distrust publishers
Carol Dawson (cdawson_at_broadcast.com)
Mon, 24 Aug 1998 05:23:37 -0500 (CDT)
The industry is so young with young managers
making decisions they have never had to make-
regarding revenue. They are like loose cannons.
The sales reps have no guidelines or direction
from these guys. The sites that have good
management seem to
not have as many problems.
Also, the ad management systems are not up to par
yet. Reps should not sell what they don't have to sell.
Gives us all a bad name. Many times they don't even
understand what they can sell on their own site
because management does not understand the software
or is still trying to figure it out themselves.
As the industry gets older, all this will change. It has
changed dramatically already in the last year. Finally,
sites are spending the money to hire great managers,
support and ad software. Publishers don't realize it
takes this kind of commitment to move to the next level.
Maybe they do realize it and don't want to spend the dollars.
They will have to suit up with the rest
of the team to play the game or they will be watching
from the bleachers. Publishers and sales reps
can't fly by the seat of their pants any longer.
You get what they pay for in employees, support
and software.
Carol Dawson
cdawson_at_broadcast.com
Voice: (800) 342-8346 X2152
Fax: (214) 748-6657
2914 Taylor St.
Dallas, TX 75226
Sr. Account Executive
http://www.broadcast.com
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