NONE: Re: ONLINE-ADS>> Order conversion

Re: ONLINE-ADS>> Order conversion

Robert J. Woodhead (
Fri, 28 Aug 1998 07:38:15 -0500 (CDT) writes:
>We know of people getting an $0.08 cost per click--it can be
>done. At $0.08 per click, selling one $20 tape to every 200th
>visitor will generate positive cash flow on a gross revenue
>basis. Bring your conversion rate up to the 1.2% you get from
>TV, and you should be generating solid ROI.

You need to redo your numbers. Take it from someone who sells
videos [ and ],
you'll go broke quickly. If your average order is $20, and your
marketing costs are 0.08 x 200 = $16, that leaves only $4.00 for
the cost of tapes, shipping, handling, and overheads.

Spending $X to generate $X+1 of revennue only works when the
product you're selling has near zero marginal cost (as,
admittedly many net products do).

That being said, I'm always looking for clickthroughs under a
dime each; want to clue us in where you are getting them?


Woodhead's Law: "The further you are from your server, the more likely
it is to crash." The Webmas^H^H^Hslave's Motto: "We Live To Serve." Promote your site for FREE to 270 places! The home of cool anime. Videos your video store never heard of

This week's Online Advertising Discussion List sponsor:
The Mining Company

QUESTION: What has 5,000 fingers and has grown 44% since April? It's been
called "a Yahoo! on steroids," and it's spreading fast across the web.
ANSWER: The 500 Expert Guides at

Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE to


With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Austin Web Design

Add your company...

Local SEO with Video


Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.