ONLINE-ADS>> Article Needed: banner creative/impact CTR

Scottcohen_at_aol.com
Mon, 31 Aug 1998 18:26:52 -0500 (CDT)

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Article Needed: banner creative/impact on click rates

Please help. Not too long ago there was an article or study
published on what types of things impact banner creative. This
included color, content, animation, etc. Greatly appreciate
anyone who can forward URL or source. Thanks

Scott E. Cohen
Senior Vice President
24/7 Media
scottcohen_at_aol.com or scottcohen_at_247media.com
212/231-7150

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