NONE: Re: ONLINE-ADS>> Campaign Auditing vs. Fraud
Re: ONLINE-ADS>> Campaign Auditing vs. Fraud
John Hammell (john_at_scholarstuff.com)
Tue, 1 Dec 1998 09:29:46 -0600 (CST)
CLAIRE AMUNDSEN SCHAEFFER WROTE:
> click -- not worth it. Rest assured, I won't be signing up
> for any additional per click "affiliate programs."
>
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Don't let this one bad experience with an advertiser
discourage you from using pay-per-click programs to maximize
your revenue. For most, banners are just not enough to make
a site successful. ClickTrade does a lot to make sure that
advertisers are getting what they pay for, including only
counting each unique IP address that follows your link to a
marketer's site once in a 24 hour period. ClickTrade is
full of various CPC & commission based programs but I do not
feel that this is the best way to use the service.
The true power of ClickTrade is in using their service to
offer your potential advertisers another way to reach your
audience. I am contacted by several potential buyers every
week & as an option I always include targeted text links on
a cost per click basis with ClickTrade as third party ad
management. With a relatively busy site, a number of
targeted CPC ads can really increase the bottom line.
That's my 2 cents. Thanks for such a great list!
John Hammell
ScholarStuff
http://www.scholarstuff.com/
mailto:john_at_scholarstuff.com
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