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NONE: Re: ONLINE-ADS>> Weird Log Data

Re: ONLINE-ADS>> Weird Log Data

Robert J. Woodhead (trebor_at_animeigo.com)
Tue, 1 Dec 1998 09:30:16 -0600 (CST)

RICHARD_at_TENAGRA.COM WROTE:
> The way the time stamps are so close together, it makes me
> think the whole thing is some sort of spider artifact. But
> I've never heard of a spider spidering an HTML banner ad
> before. Besides, The banner is being dynamically served on
> amajor search engine, so spidering it is impossible, right?

It is certainly possible for dynamically served banners to
get spidered. After all, HTML is HTML. The spider cannot
determine that a particular part of it was dynamically
inserted at the server side. If it was just blindly
grabbing URLs, it'd grab yours too, even inside a <FORM>
tag.

If you have been logging the USER-AGENT field, it would
probably tell you if it was a spider, unless it was someone
being a serious jerk. The main evidence is the IP address.
I'm offline right now or I'd reverse DNS it for you.

The difference in your count and Excite's is probably due to
the fact that they are only counting clicks where some
accompanying graphic also got loaded, on the theory these
represent real people and not robots. Or they recognized
some sort of problem and just flagged the clicks as bad.

Best
R
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