ONLINE-ADS>> Targeted vs Non-Targeted Campaigns

Larry Schopfer (lschopfer_at_growthspurts.com)
Tue, 1 Dec 1998 09:31:14 -0600 (CST)

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A few months back, there was a great discussion about
targeted vs. non-targeted advertising. As the debate raged,
I remember being in agreement with both sides.

In planning the launch of our site, GrowthSpurts.Com
(http://www.growthspurts.com), we couldn't decide whether to
run a targeted or non-targeted campaign. So we decided to do
both!

GrowthSpurts.Com helps new parents track their baby's
milestones including interactive charting and graphing.
Since our site is targeted at parents with new babies (and
their family and friends), the targeted campaign will be on
Baby Center (http://www.babycenter.com) with 40,000
impressions at $25/CPM.

We're running our non-targeted campaign with Burst through
their adDesktop (run of site) product. For this campaign,
we're running 200,000 impressions at $5/CPM.

Both campaigns will be run from December 1 through December
15 using the same banner.

As part of this test, we are interested in seeing not only
how many visitors make it to our site, but how many sign up
for a free membership, and more importantly, how many
ultimately pay for a premier membership.

If you want to take a peek at how these campaigns are doing,
follow these links:

Baby Center (targeted)
http://www.growthspurts.com/affiliate/stats.asp?aid=11&password=oa

Burst (non-targeted)
http://www.growthspurts.com/affiliate/stats.asp?aid=10&password=oa

Note: These statistics are only intended to provide
information about the number of visitors, free memberships,
and premier memberships. Click through information will be
posted to this list in the future.

Anyone willing to predict which one will be the winner?

Larry Schopfer
GrowthSpurts.Com, LLC

------------

GrowthSpurts.Com - The Next Best Thing To Being There!
Track your baby's growth online with our FREE statistical database.
FREE web page for your baby! FREE e-mail announcements to your friends and
family!
http://www.growthspurts.com

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