Re: ONLINE-ADS>> Targeted vs Non-Targeted Campaigns

Steven Heath (steven_heath_at_grey.net)
Thu, 3 Dec 1998 06:49:52 -0600 (CST)

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LARRY SCHOPFER <LSCHOPFER_at_GROWTHSPURTS.COM> ASKED:
> Anyone willing to predict which one will be the winner?
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

What is the formula to determine the winner?

Clicks? Cost per Action? Membership? Renewal of Membership
in 12 months? Number of Page Views?

Or, as per any true model... all or the above and more.

I have had buys that on the surface seem very poor but after
more careful review and in some cases comments clients just
happened to make later that mean what I think is a 'success'
or 'failure' in my model may be way off.

But, as I am a cynic I will be curious on both your model
for success and which one does better... and based on the
price difference (5 times) I think the RON might just do
better...

Steven Heath
General Manager
GreyInteractive West (Canada)

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only national Interactive Marketing Agency

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• Next message: Cory Treffiletti: "Re: ONLINE-ADS>> cost benefit analysis click-thru buys"
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