NONE: Re: ONLINE-ADS>> cost benefit analysis click-thru buys
Re: ONLINE-ADS>> cost benefit analysis click-thru buys
Fred Warner (warner_at_wiredsolutions.net)
Fri, 4 Dec 1998 07:37:24 -0600 (CST)
LEO SHEINER WROTE:
>Cheating is a problem with click throughs and all networks
>have their own methods of monitoring and dealing with it. I
>would like to think we are one of the best both at detection
>and termination of cheat sites. I don't think an individual
>advertiser or agency can have the tools, the experience or
>the resources that a large network can deploy to combat
>cheating.
And that is just on the tech end. The buffer of having a
third party handling ad distribution also helps eliminate
cheating from the 'human' point of view. Supposing that an
independent webmaster were able to figure out a way to cheat
a large service, like Safe-Audit, they would only be
cheating "you" to the extent that your banners were rotated
across their site; It would be analogous to that fellow who
stole one penny from every single bank account in one of the
nations largest banks.
The sheer size of Safe-Audit's network also alleviates the
problem of 'banner burnout'. With that many sites to run a
banner across it would be very hard (and expensive...) to
over saturate a campaign.
The folks at Safe-Audit have a great concept and I hope they
can make the most of it.
Thank You,
Fred Warner
Wired Solutions
mailto:warner_at_wiredsolutions.net
http://www.wiredsolutions.net
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