ONLINE-ADS>> CPM rise with holiday shopping hysteria?

Rutkowski, Michelle (rutkmi_at_consumer.org)
Tue, 8 Dec 1998 10:07:42 -0600 (CST)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Mariah Betz: "ONLINE-ADS>> ValueClick?"
• Archive Home Page
• Search
• Previous message: Ramon Ray: "ONLINE-ADS>> Viral marketing"
• Next in thread: Steven Heath: "Re: ONLINE-ADS>> CPM rise with holiday shopping hysteria?"

I'm negotiating a keyword buy with a major search
engine/portal right now, and their CPM about doubled from
what we discussed in Sept./Oct. Is this due to the online
holiday shopping buzz that's currently overtaking all media?
Will things settle down after the first of the year?
What's been other people's experiences out there?

Thanks,
--Michelle Rutkowski
rutkmi_at_consumer.org
Consumer Reports Online
www.ConsumerReports.org
No ads. No hype. Buy smart

========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
MarketWave, 24/7 Media and The Mining Co.

Does your on-line advertising produce QUALITY sales leads?
Hit List can tell you. Click here to find out how.
http://www.marketwave.com/default.htm?AdName=OA5&AdSource=OA

---

The 24/7 Network & CLIQNOW! Networks. Buy reach & powerful brands:
*MoneyNet, UExpress Donnesbury, AT&T WorldNet, MapQuest*
Get these sites. http://www.247media.com/ad_sales/index.htm

---

NOBODY DELIVERS ONLINE BUYERS LIKE THE MINING CO. _at_Plan says Mining Co.
users are more likely to buy online than users of the average navigation
site. To reach them, contact Alan Wragg (awragg_at_miningco.com)

------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Mariah Betz: "ONLINE-ADS>> ValueClick?"
• Archive Home Page
• Search
• Previous message: Ramon Ray: "ONLINE-ADS>> Viral marketing"
• Next in thread: Steven Heath: "Re: ONLINE-ADS>> CPM rise with holiday shopping hysteria?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.