NONE: Re: ONLINE-ADS>> Does online advertising work?
Re: ONLINE-ADS>> Does online advertising work?
Matthew da Silva (mdasilva_at_ibd.yamatake.co.jp)
Thu, 10 Dec 1998 09:44:59 -0600 (CST)
RAMON RAY <RAYRAMON_at_NYFCCS.COM> WROTE:
>Let me quicly clarifiy one issue. I do think online
>advertising works, just not these traditional Yahoo, type
>things - ezines, email, nich WEB site SPONSORSHIPS, etc is
>the way to go!
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
My comments are directed at those of Raymon Ray
who echoes a theme I proposed a few issues back:
achieving contact with multiple, relatively wired
audiences. I agree that fine targeting is cogent.
At a conference, people who know your face don't
check your identity pin. And afterward, you trash
it anyway. Storefronts also, seem to have a temporary
nature. Also, I question a claim that it's worth paying
$7,000 a year to rent space inside a vertical Site.
RAMON RAY <RAYRAMON_at_NYFCCS.COM> WROTE:
>From personal experience I know I've had a high rate of
>return not from link exchange or something but from
>surgically targetting an audience with my "product" (brand
>you type stuff" not in a banner but in editorial content.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Some vertical industry Sites are free and others charge.
Some draw sindicated news feeds, and others rely on
in-house staff to generate content.
Matthew da Silva
Online Solutions
International Business Development
Yamatake Corporation
2-12-19 Shibuya, Shibuya-ku
Tokyo 150-8316 Japan
Tel: 81-3-3486-2216
Fax: 81-3-3486-2503
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