Re: ONLINE-ADS>> CPM rise with holiday shopping hysteria?

Steven Heath (steven_heath_at_grey.net)
Thu, 10 Dec 1998 09:51:11 -0600 (CST)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Joe Bartling: "Re: ONLINE-ADS>> ad servers"
• Archive Home Page
• Search
• Previous message: Meghan Goldstein: "Re: ONLINE-ADS>> Sponsorships and Affiliate Programs"
• Maybe in reply to: Rutkowski, Michelle: "ONLINE-ADS>> CPM rise with holiday shopping hysteria?"

MICHELLE RUTKOWSKI <RUTKMI_at_CONSUMER.ORG> WROTE:
> I'm negotiating a keyword buy with a major search
> engine/portal right now, and their CPM about doubled from
> what we discussed in Sept./Oct. Is this due to the online
> holiday shopping buzz that's currently overtaking all media?
> Will things settle down after the first of the year?
> What's been other people's experiences out there?
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

I have been talking to some of the search engines about
keywords and its been going like this:

Me: "Ok, are these words avail and whats the activity on
them...."
SE: "Err, hang on... when you you want them again?"
Me: "Plan is Jan 15th start"
SE: "Oh, thats right... good, we are tight for December"
Me: "Ok, rate same as last time?"
SE: "Yeah..."

So, its seems the good old law of supply and demand has lead
to a short blip in price in favour of the search engines.

This seems a very good trend that follows 'normal'
advertising trends but does mean a drought in January for
advertising.

Steven Heath
General Manager
GreyInteractive West (Canada)

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only national Interactive Marketing Agency

========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
The Mining Co., MarketWave and 24/7 Media

NOBODY DELIVERS ONLINE BUYERS LIKE THE MINING CO. _at_Plan says Mining Co.
users are more likely to buy online than users of the average navigation
site. To reach them, contact Alan Wragg (awragg_at_miningco.com)

---

Which produces better DOLLAR returns? Advertising or Direct Mail?
Hit List can tell you. Click here to find out how.
http://www.marketwave.com/default.htm?AdName=OA6&AdSource=OA

---

The 24/7 Network & CLIQNOW! Networks. Buy reach & powerful brands:
*Reuters News, Wall St. Sports, NetRadio, All Apartments*
Get these sites. http://www.247media.com/ad_sales/index.htm

------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Joe Bartling: "Re: ONLINE-ADS>> ad servers"
• Archive Home Page
• Search
• Previous message: Meghan Goldstein: "Re: ONLINE-ADS>> Sponsorships and Affiliate Programs"
• Maybe in reply to: Rutkowski, Michelle: "ONLINE-ADS>> CPM rise with holiday shopping hysteria?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.