Re: ONLINE-ADS>> ad servers

Jonathan Roy (roy_at_idle.com)
Mon, 14 Dec 1998 14:26:47 -0600 (CST)

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JOE BARTLING WROTE:
>If reliability is your "hot button", than you should
>probably outsource the service. If you aren't set up to
>sell your own ads (as most small to medium sites), you might
>want to join on a network [like ours ;-)] ,
>http://www.adsdaq.com, where you get rid of a couple of
>headaches and can concentrate on content.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Except that your web site/domain name is down because
neither of your DNS servers are working, regardless if the
www.adsdaq.com web server itself is still online. So if we
were running your ads, they'd be timing out and we'd be
losing ad inventory. Or, if they were rich media, it might
hang the whole page from loading like we've seen with
Flycast. That can cut into the traffic of our entire site,
not just our ad inventory.

Using a 3rd party ad service has real dangers that sites
need to be willing to accept. In general, locally hosting
your ads is more reliable than oursourcing. There's no
possibility of "my web site is working but the remote ad
server isn't".

-Jonathan

--
Jonathan Roy - roy_at_idle.com - Idle Communications, Inc.


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