ONLINE-ADS>> Targeting Seniors Online

Robert Santos (robert_at_cnation.com)
Tue, 15 Dec 1998 06:17:05 -0600 (CST)

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I am planning a media buy targeting a group we politely
refer to as "seniors online." My question is two-fold:
first, where are seniors online found? I know of three
sites - Senior.com, Third Age and the AARP site. Any others
you can think of?

Second, my understanding is that there are some unique and
particular challenges to targeting such a "non-traditional"
demographic - for example, ensuring that all the creative is
readable, restricting hours that the banners run, higher
yield on co-branding deals and sponsorships, etc. Is there
anyone out there willing to share their experiences in
planning for the, um, old online? More generally, what are
some of the views out there on targetting highly specialized
segments like this?

===================
Robert Santos <robert_at_cnation.com>
Director of Strategic Planning
CyberNation, LLC
(310) 689-3177
(310) 704-6813 cell
http://www.cnation.com

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