NONE: Re: ONLINE-ADS>> ad servers
Re: ONLINE-ADS>> ad servers
Joe Bartling (joe.bartling_at_spiderware.com)
Tue, 15 Dec 1998 06:21:07 -0600 (CST)
JONATHAN ROY WROTE:
> Except that your web site/domain name is down because
> neither of your DNS servers are working, regardless if the
> www.adsdaq.com web server itself is still online.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
And you picked a fine time to leave me, Lucille!!!
We had our first BIG server crash in four months, apparently
just as I pressed "send" on the original post to this O-A
list. Fortunately, the down time was limited to a few
hours, and we have systems in-place to limit downtime to
acceptable limits. There's no such thing as a 100% reliable
network, service or computer. Even a system that's up 99%
of the time can be down 7+ hours a month...
JONATHAN ROY WROTE:
> So if we were running your ads, they'd be timing out and we'd be
> losing ad inventory.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Possibly, but since we serve from other sites and servers
besides http://www.adsdaq.com, your exposure would have been
quite minimal... In fact, we don't serve ANY ads from
http://www.adsdaq.com. We separate our email/DNS and other
activities from our AD servers.
JONATHAN ROY WROTE:
> Or, if they were rich media, it might
> hang the whole page from loading like we've seen with
> Flycast. That can cut into the traffic of our entire site,
> not just our ad inventory.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
And that's why we don't support rich media at this time. We
can't control how YOUR site recovers from such events...
JONATHAN ROY WROTE:
> Using a 3rd party ad service has real dangers that sites
> need to be willing to accept. In general, locally hosting
> your ads is more reliable than oursourcing. There's no
> possibility of "my web site is working but the remote ad
> server isn't".
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Well, your site, http://www.idle.com, has only a few pages
and NO ads, so your comment may be quite academic. Your
main client, http://www.attitude.net, uses a variety of ad
serving solutions including an inhouse Accipiter engine
(which we also use), and FlyCast network ads...
Hmmm, I wonder how much they paid for the Accipiter
software, its servers, and the system management, and the
training, and the RAID drives, and the UPSs and the
redundant networks, and the bandwidth, vs. the overhead cost
on the ads they serve from FlyCast...
Local hosting is NOT inherently more reliable than
outsourcing, and it is arguably a LOT more expensive. The
*dangers* you speak of apply to local as well as outsourced
services. I'd prefer to call them tradeoffs.
We manage ad services for over 1000 websites, including ad
sales, bandwidth, and maintenance. There is efficiency,
safety and *reliability* in larger numbers...
Joe Bartling, Spiderware/ADSDAQ, 703-293-7339
http://www.adsdaq.com
ADSDAQ delivers banners in million lots across our network of over 1,000
English-speaking, non-adult sites for $2-$5/CPM. Ask about our
click-thru guarantee, the best of both worlds (low CPM and guaranteed
effectiveness!)
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