ONLINE-ADS>> Marketing Strategies of Online Companies

Sandeep Sikka (sikka_at_cs.wustl.edu)
Fri, 18 Dec 1998 08:48:37 -0600 (CST)

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Hi all,

I am looking for case studies, white papers, or reports on
marketing strategies of popular companies like Amazon.com,
E*Trade, Music Boulevard, CDNow, Dell, Peapod, Portals
(Yahoo!) whose business is mostly done via the Web.

I am particularly interested in the way the marketing
strategies of these companies evolved since they started,
and in those strategies which are mostly applicable only
online (for eg: the associate program of Amazon.com).

I need this information for a research paper that I am
currently working on. I will summarize all relevant replies
that I receive.

Please respond via email to sikka_at_cs.wustl.edu

Thanks and have a great day!

Sandeep Sikka.

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