Re: ONLINE-ADS>> Targeting Seniors Online

Steven Heath (steven_heath_at_grey.net)
Fri, 18 Dec 1998 08:48:58 -0600 (CST)

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ROBERT SANTOS <ROBERT_at_CNATION.COM> WROTE:
> I am planning a media buy targeting a group we politely
> refer to as "seniors online." My question is two-fold:
> first, where are seniors online found? I know of three
> sites - Senior.com, Third Age and the AARP site. Any others
> you can think of?
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Welcome to Online Media Planning 101 - How to find sites

The course guide will be sent once the certified cheque has
been received in my office :-)

Finding sites is always hard and then trying to figure out
is the niche premium is worth it rather than a well thought
out RON type buy.

As luck would have it I came across this link soon after
reading this post:

http://www.iw.com/daily/stats/1998/05/1104-age50.html Claims
to be sites most visited or something by 50+ by gender.

Many, many, many online media planners are on this list,
most, would guess 99% of them are lurkers and never post.
Due to either compnay policy, mass emails/phone calls from
reps, lack of time or even all three. [Note for reps: I take
a large for shirts :-)]

I would guess the largest issue facing media planners is
finding the right sites to recommend to clients for a buy.
Thus, planners find it hard, others may well find it near
impossible and when do hit good sites my not have buying
power to get a lower/acceptable rate.

So, my advice is think what traits this group might have,
then find sites where you might go for this trait. Also, the
good old cheap RON buy can help as this group does 'stuff'
the general public does.

Steven Heath
General Manager
GreyInteractive West (Canada)

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only national Interactive Marketing Agency

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• Next message: Andy Bourland: "Re: ONLINE-ADS>> Spree.com asks for feedback (again)"
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• Next in thread: Gerald Barton: "Re: ONLINE-ADS>> Targeting Seniors Online"

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