RE: ONLINE-ADS>> Online advertising on a smaller budget

Marlena Schwarz (MSchwarz_at_ddbdigital.com)
Fri, 18 Dec 1998 08:49:10 -0600 (CST)

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JIM DATTILO <WEBMASTER_at_FINDYOURDREAM.COM> WROTE:
>Learn from this what you can. It seems that cost per click
>worked best for us, since we didn't have the money to gamble
>and CPC means you don't pay without results.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

I'd like to see your banner creative pre and post hiring a
pro to help. Could the quality of the banners have had an
impact perhaps? Is it really pay per click that was the
winner or was it the creative?

Marlena

Marlena Schwarz
<MSchwarz_at_ddbdigital.com>

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