Re: ONLINE-ADS>> Targeting Seniors Online

Gerald Barton (gcbarton_at_yahoo.com)
Sun, 20 Dec 1998 14:42:07 -0500

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ROBERT SANTOS <ROBERT_at_CNATION.COM> WROTE:
>I am planning a media buy targeting a group we politely
>refer to as "seniors online." My question is two-fold:
>first, where are seniors online found? I know of three
>sites - Senior.com, Third Age and the AARP site. Any others
>you can think of?

Yahoo and most of the other large sites have "membership
areas" which they have captured age demographics,
occupation, etc.. That would be a starting place. My
experience there is limited and the evaluation of the
banners we have run there are not conclusive as yet.

==
Gerald Barton 281-251-3722
Houston, Texas

Internet Marketing
Banner Promotions
Site Evaluations
Market Consulting

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