NONE: ONLINE-ADS>> Good banner, Bad banner??
ONLINE-ADS>> Good banner, Bad banner??
Robbie Christoffersen (rjchris.lnk_at_ispi.net)
Thu, 24 Dec 1998 01:37:00 -0600 (CST)
While doing some reseach today, I was at
http://www.netguide.com and saw a banner for "the 500 sites
Yahoo is afraid to list" OK I'll bite on this tag line.
Except where does this banner go? To the home page of The
Mining Co. No explanation, no lead line to relate to the
banner. If there was it was not directly evident on the
home page. I was miffed. Here this discussion group is
having much debate over pro & con of banner ads, good design
& bad design, why they are effective\ineffective and the The
Mining co. runs a banner like that. I guess I expected
better from them. Maybe we could get some comment on the
banner creative and "branding" they are attempting to
accomplish with that ad. Thanks, great discussion group.
Robbie Christoffersen
<rjchris.lnk_at_ispi.net>
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