NONE: Re: ONLINE-ADS>> Online advertising on a smaller budget
Re: ONLINE-ADS>> Online advertising on a smaller budget
Matthew da Silva (mdasilva_at_ibd.yamatake.co.jp)
Thu, 24 Dec 1998 01:37:07 -0600 (CST)
JIM DATTILO <WEBMASTER_at_FINDYOURDREAM.COM> WROTE:
> I've seen a number of posts sharing ideas on low cost ways
> to advertise online, especially for small businesses.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Thank you so much for posting this. Details following were
good practical data and I'm using it for our online
promotions. Not that we're a small company, just that our
International Business unit is new. Second nature, since my
mom operated a gift shop for thirty years and mostly relied
on customer recommendations for new business. I always tend
to think "out of the store room."
I remember, once, we got press coverage for a hand-made,
prime product in a national monthly. Sales lifted, but only
for that item. Because it was a craft item which we made at
our home, that response resulted only in a heavier workload.
No overall volume increase.
In your post, you avoided addressing the value of editorial
(expert) utterances in creating opinion. I felt some
misgivings, because that's a service we wouldn't think to go
without. Then it hits me that you avoided paying for any
prequalified click- throughs by giving money or sign-up
hours to an industry Site. Either your service has a huge
brand value, or the press can't keep up with advances in
your corner of the Net. Or both. Merry Xmas.
_at_-_at_-_at_-@-@-@-@-@-@-@-@-
Matthew da Silva, Online Solutions
International Business Development
Yamatake Corporation
2-12-19 Shibuya, Shibuya-ku
Tokyo 150-8316 Japan
Tel: 81-3-3486-2216
Fax: 81-3-3486-2503
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