NONE: Re: ONLINE-ADS>> Ad Filtering software
Re: ONLINE-ADS>> Ad Filtering software
Mickie Kennedy (SeaHerd_at_aol.com)
Thu, 24 Dec 1998 01:44:29 -0600 (CST)
STEPHEN GABRUSH <SGABRUSH_at_HOME.COM> WROTE:
>1) I do not have much knowledge of Siemens and their
>company, but would there be any large effect on the
>advertising community, as many people who put up resource
>websites get their income from banner ads.
>
>2) Could you see this becoming more & more popular, as in
>blocking out banner ads? We can't even block out television
>commercials, so what's the use on banner ads?
>
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Regarding Stephen Gabrush's insight into Siemen's ad-busting
software, I am not alarmed. The people who would use this
are few and tend to be those who resent ad banners to the
point that they just want click to begin with. This is
highlighted by the fact that the article says, "Catlett
estimates that only 0.3 percent of Netizens actually use
ad-busting programs."
The fact that millions of people don't bother changing their
default home address in their browser software points out
that people won't go through the trouble of downloading and
installing something that requires considerable effort.
However, I would be wary if it was very easy to do (say
point, click, install - the AOL approach), and am concerned
about what trend this holds for the future of ad banners. I
happen to think the next trend (though being largely used)
in advertising is custom size banners (that are hard to
filter as most filters look for standard banner measurements
468 x 80) and sponsorship affiliations. However, I don't
think the standard banner is dead by any means.
Just my two cents,
Mickie Kennedy
http://www.poetrypreviews.com
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