ONLINE-ADS>> Canadian Measurement Services

Rita Ferrari (rita_at_thom.com)
Sun, 27 Dec 1998 13:48:39 -0600 (CST)

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I am fairly new to the online marketing arena and am having
great difficulties in finding companies in Canada that
provide reliable online usage stats.

Although I have found numerous American companies (each with
different methodologies and standards...whew!), I have yet
to come across anyone in Canada doing anything that is even
remotely close on a regular (i.e. weekly) basis.

The U.S. companies I've researched are:

*Nielsen & NetRatings
*RelevantKnowledge & MediaMetrix
*PC Data

*Match Logic
*AdForce
*Engage Technologies

Can anyone provide the names of comparable Canadian
companies? Is Nielsen providing a similar service to the
Canadian market?

Any thoughts on the current U.S. offerings? Does there
appear to be any clear winner for the development of a
standard?

Rita Ferrari mailto:rita_at_thom.com
The Thom Group http://www.thom.com
(416) 368-3765 ext. 25

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