ONLINE-ADS>> Targeting Media Buyers

Molly K. Parsley (parsley_at_marin.usweb.com)
Fri, 30 Jan 1998 09:44:50 -0700

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I am curious to know if anyone has a success story of placing banners to
target Media buyers themselves? So, instead of click-thru rates you would
go a step further and acquire an ad buy? Would (of course they would) the
client have a difficult time understanding why ad dollars are being spent
there? And do you feel this is/would be an effective strategy?

Thanks,

Molly
* *
* *
* USWeb Marin
Molly Parsley * Sausalito, CA
Online Marketing Specialist * ph: (415) 339-1019
parsley_at_marin.usweb.com * http://www.marin.usweb.com

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