Re: ONLINE-ADS>> user convenience vs. page views

TaoTree, Inc. (tou_at_tou.com)
Tue, 03 Feb 1998 10:47:12 -0800

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Bob Russo wrote:
> ...
> Another issue we are concerned about is Interstitials. Periodically you
> read a lot about them but don't see many. If you think it is a good
> product to sell but are trying to get the user to their destination point
> as quickly as possible, what do you do? Again it seems to be a
> contradictory pull. Any thoughts/ suggestions?

My personal opinion on interstitials is:

Company A will begin using using interstitials to increase ad revenue.
An intelligent Company B will go out and create a competing (as good as
or better) service that does not have the interstitials and refuses to
use such intrusive and bothersome techniques. So long as company B
offers the same or better service (and advertises sufficiently) people
will stop using Company A and begin using Company B.

Even if "everyone" started using interstitials, someone is going to use
"we don't use interstitials--more user friendly" as their selling point
and obtain a significant number of users from services that do use such
things.

Imagine if a search engine began using insterstitials--how soon do you
think it would take those users to stop using that search engine and use
a different one instead? I already stopped using the search engine I
always had because their server was taking too long to bring up the
results.

Another individual told me he stopped using a service because they began
using interstitials.

Joel Shellman
TaoTree, Inc.
http://www.tou.com/

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