ONLINE-ADS>> PRESS INQUIRY: min's New Media Report

rrunett_at_phillips.com
Mon, 9 Feb 1998 11:15:30 -0600 (CST)

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I'm send this out on behalf of Rob Runett, assistant editor of min's New
Media Report. Please direct all responses to him ( rrunett_at_phillips.com ).
He needs your comments by Wednesday afternoon (2/11/98).

best,
richard

richard hoy
moderator

------

I wanted to post a question to the discussion list because I think
the participants could offer some great insight. A major, major content
company has decided to report unique visitors as its exclusive measure of
traffic. It feels that page views have gone the same way as "hits," which
is in the dumpster. A competitor to this site says that page views are
still very relevant as a metric.

I wanted to know what the media buyers and advertisers think about this.
Would they look more favorably on a content site (primarily from a print
or broadcast company) that bases its viewership on unique visitors? What's
the best metric to measure traffic these days?

Thanks Richard. I'm trying to close this article by Wednesday
afternoon. Please publish my email address (rrunett_at_phillips.com) along
with the questions.

Talk to you soon,

Rob

Rob Runett
assistant editor
min's New Media Report

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