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NONE: ONLINE-ADS>> SiliconAlley98.com conference....
ONLINE-ADS>> SiliconAlley98.com conference....
Jason McCabe Calacanis (csurfer_at_interport.net)
Sun, 1 Feb 1998 20:45:50 -0500
I wanted to let everyone know that I'm hosting a conference in New York
City on Feb. 23rd and 24th called "Silicon Alley 98" [
http://www.siliconalley98.com ] ... we have a great line up for our
advertising and "E-Merchandising" panels... we are also having a contest
at the conference where we are giving away $5,000 in seed capital to the
best business plan and pitch. here is the 411:
E-Merchandising Panel: Beyond the shopping cart--See how top online
merchants; N2K, NetGrocer and Compaq are shaping the future of
e-commerce. Gain insight to the evolution of e-merchandising in
traditional retail outlets. There will be a focus on how online
merchants and physical retail outlets are customizing the sale and
optimizing POP as they approach real time retailing.
- Paco Underhill/Envirosell. Founder and Managing Director, Envirosell
www.envirosell.com. Underhill is a forefather of e-commerce. His clients
include The Gap, Starbuck's and Radio Shack.
-Larry Rosen. Chairman, CEO N2K Inc. www.musicblvd.com, N2K, a premiere
interactive music network, has strategic sales alliances with AOL,
Netscape, MTV, _at_home, Pointcast, AT&T and WebTV.
-Jeffrey Steinberg. VP Marketing for NetGrocer.
http://www.netgrocer.com. NetGrocer is a leading online grocery service
which warehouses it's own goods.20
- Joel Granoff. Manager Marketing and Strategic Business Development,
Compaq, www.compaq.com Granoff is a top e-commerce expert at the
company.20
- Brian Sugar. Director of Interactive Marketing, J. Crew, www.jcrew.com
Sugar designed and launched J Crew's highly successful e-commerce site.20
- Moderator: Di-Ann Eisnor CEO, Eisnor Interactive Inc. www.eisnor.com.
The first agency developed to promote online brands in the offline
marketplace.
Advertising Panel: The advertising panel will explore the role of the
database in online advertising for developing predictive models,
collecting and responding to consumers and creating an efficient sales
and marketing process. It will also look at interactivity, rich media
and performance-based pricing such as CPL, CPS, CPC from the perspective
of industry leaders.
Kevin O'Connor. CEO of Doubleclick, www.doubleclick.net. The launch of
DoubleClick Direct and international expansion plans keep DoubleClick at
the forefront of interactive advertising.20
Scott Heifferman. CEO of I-traffic. www.i-traffic.com. i-traffic's A
list clients include Amazon.com, CNN/SI, Hearst HomeArts and Disney.20
Glen Meyers. President, CEO Rare Medium. www.raremedium.com. Clients
include Johnson & Johnson, Viacom, General Mills and Betty Crocker.20
David Centner. Chairman, CEO and Director K2 Design Inc.
www.k2design.com Clients include Bell Atlantic, Bellcore and Mercury
Mail.20
Moderator: Thom Forbes. Thom Forbes (http://tforbes.com), former
Editorial Director of Adweek Magazine, is an author, freelance writer,
editor, and consultant.
best regards,
Jason
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Jason McCabe Calacanis, Editor/Publisher.
Silicon Alley Reporter www.siliconalleyreporter.com
Register for the definitive Silicon Alley conference at
http://www.siliconalley98.com
----------------------------------------------------------------------
Check out our Web Advertising '98 Coverage at:
http://www.o-a.com/webad98/webad98-archive.html
brought to you in part by:
ClickTrade http://www.clicktrade.com/webad98/
Internet Business Advantage http://www.cobb.com/go/iba/oa/
Match.com http://www.match.com/advertising/
Narrative Communications http://www.narrative.com/web98/
Wired Digital http://www.hotwired.com/info/sponsor/
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