re: ONLINE-ADS>> Seeking Insight re Discrepancies in Traffic

Steve Roth (sroth_at_thunderlizard.com)
Tue, 10 Feb 98 05:35:25 +0200

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On 2/9/98 7:35 PM, online-ads_at_o-a.com (online-ads_at_o-a.com) wrote:

>I am assuming that perhaps the counter for some reason didn't load or
>increment 17 times (456 - 439) even though I had placed the counter
>as the first line on the Coop's Mini-mall so it should load before
>anything else on the page.
>
>I am more interested to know what could account for the difference in
>traffic as monitored by the Advertising site as compared with my own
>server's statslog. A difference of 48 clicks-through is about 10% and
>appears to be too much as it effectively raises the CTR paid.

How is the source of the visitor tracked on the site? How do it know? Via
the Referring URL field? In my experience that field can be unpopulated
for 10-40% of http requests.

Steve

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Steve Roth sroth_at_thunderlizard.com
Thunder Lizard Productions Voice: 206/285-0305
Technology Events Done Right Fax: 206/285-0308
1619 8th Ave. N. Seattle WA 98109 http://www.thunderlizard.com?SFR
> WEB MARKETING '98: April 22-24, Seattle <
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